Skip to content
Rariani

Reference store in women's fashion

Rariani hace que las mujeres se sientan más bellas y valoradas a través de zapatos elegantes y precios asequibles.

Sector

Challenge

Rariani’s priority is that its customers have the best shopping experience of their lives with its shoes. The company has a high investment in research, which means that its shoes serve demanding customers in such a competitive market.

With this in mind, the company approached us to develop a new e-commerce concept focused on its customers’ experience. But before building these resources, the company needs to connect with its target audience and better understand their behavior.

Our UX/UI design and Branding team did meticulous work to understand how your audience behaves, their demands and experience with competitors. We have developed a brand with a strong and competitive personality. And through this identity we created a tailored e-commerce aligned with the company’s business rules and fully optimized for user experience.

Integration with Google Compras

The company today has greater potential to reach customers on Google who are at the point of purchase, with ad formats that generate more interest.

It began to compete with leading companies in the market and win over these customers through the high visibility that Google Shopping provides.

Increased sales on Instagram Shop y Tienda Facebook with qualified followers

By adopting Instagram Shopping and Facebook Shopping, the company now has another link source for the website.

By using product tags in images in Feed and Stories, social network users can access your store page more. As a result, the company significantly increased its sales with qualified followers.