Rariani’s priority is that its customers have the best shopping experience of their lives with its shoes. The company has a high investment in research, which means that its shoes serve demanding customers in such a competitive market.
With this in mind, the company approached us to develop a new e-commerce concept focused on its customers’ experience. But before building these resources, the company needs to connect with its target audience and better understand their behavior.
Our UX/UI design and Branding team did meticulous work to understand how your audience behaves, their demands and experience with competitors. We have developed a brand with a strong and competitive personality. And through this identity we created a tailored e-commerce aligned with the company’s business rules and fully optimized for user experience.