The name is the first point of contact for creating links between brands and people. From it, potential customers, employees and partners create their first impressions and opinions about the credibility and personality of a brand, making it essential to ensure that it transmits, through writing and pronunciation, the brand's main messages. .

To bring a brand to life you need to understand its real reason for existing. Through its own methodologies, based on theories and tools from the world's greatest strategists and designers, John & Hackmann focuses its work on building a coherent relationship between markets, trends and businesses, positioning brands in a way that can guarantee a space in the minds and hearts of its consumers.

All the elements that a company creates to portray the image that will create a sentimental bridge for the consumer. It's what makes you instantly recognizable to your customers. Your target audience will associate your brand identity with your product or service, and that identity is what creates the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.

In a consumer society, products and their packaging become so intertwined that they are no longer perceived as separate objects. Indeed, successful packaging design creates desire.

Generate unique sensations, experiences and feelings through people’s relationship with a brand, product or service.