7thplaces connects Christians interested in finding a place to sleep and hosts with available properties, promoting a unique experience and a new concept of hosting and hospitality for a demanding audience, located all over the world.
The CEO realized that there was a market where he could provide the hotel sector with a new category of experience focused on Christian people. But he realized he had a difficult road ahead, how to create tools aligned with business rules and how to create an identity that connected to the target audience effectively.